Senior Designer with 3D Environmental Experience
Agile, brand-focused designer who can develop concepts from inception through production. I have a wide range of project experience, including practical build and structural knowledge, which informs my work for retail environments, pop-up shops, fixture design, window display, event activations, and digital campaigns.
I understand client expectations, business goals, and most importantly, how to work effectively within a team.
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SET Creative - Designer/Freelance 05/2016 - 04/2017
Developed client focused retail experiences and key event activation displays for premium lifestyle brands including Nike, Adidas, ArcTeryx and The North Face. Projects span 3D window campaigns, Product fixture design, event graphics, digital campaign assets, concept decks, spatial plans and build elevations.
Recently: Adidas SIX:02/NYC, an experiential activation featuring influential NYC artists creating pieces that could be customized on product for fans. Developed visual tone, in-store art installations, event graphics, digital campaign assets, and social campaign assets based on artist’s unique artwork.
Columbia Sportswear Company - Designer/Freelance 1/2011 - 10/2014
Developed global retail concepts for brand and retail design creative teams. Executed projects included: flagship window design, seasonal retail window displays, packaging design, key account sales materials, in-line store signage and internal presentation materials. Key initiatives included Omni-Freeze Zero, Omni-Shade, PFG, and Turbo Down product drops.
Grey Matter - Designer/Freelance 10/2006 - Present
Produced a wide range of retail-oriented projects, including product POP rollouts, instore displays, campaign web banner rollouts, e-mail blasts, and product magalogues. Key projects included: National rollout of Nike baseball retail package, with POP signage, in-store fixture graphics, large format exterior signage and campaign e-mail blasts; Design concepts for Adobe’s release of CS3 Creative Suite and finalization of chosen images to promote the CS3 Web Premium Package.
Icon Design - Lead Designer 06/2005 - 04/2006
Collaborated with the Icon team to rebrand Jack in the Box. Aided development of potential design directions, then went on to refine chosen direction and create new graphic language including: logo design, window POP, employee shirts, exterior graphic treatments, drink cups, and overall graphic style. Developed marketing materials, website and advertisements.
Think(Form) - Lead Designer 08/2003 - 10/2004
Developed tailered, event-driven marketing packages for various medical industry clients. Projects included: Bausch & Lomb standards package for all product divisions, with logo design, environmental graphics, web site and presentation templates; Advanced Fibre Communications trade show design, including lead-generating pre-show teaser, interior graphics, banner system, conference room wall graphics and stairway graphics. Overall design earned AFC a best in show at SuperComm.
Brand Architecture Inc - Designer 06/2001 - 12/2001
Collaborated with architect Wright Massey and a team of designers in developing graphics to support Sweet Tomatoes re-brand. Produced all interior graphics and in-store elements, including merchandise bags, to go cups/bags, etc. Provided color studies for architectural designs. Assisted in the marketing campaign developing 2 and 4 color ads. Assisted on the final style guide, which was utilized by Sweet Tomatoes to implement the new brand.
The Academy of Art College, San Francisco
Three years commercial photography department / one year design department.
• Proficient with: Adobe CC Suite, Power Point, Keynote, HTML, CSS, Sketchup and basic AutoCAD knowledge.
• Languages: Ich spreche Deutsch!